When you want to make sure that your business is marketing
in the most effective way, you need to try new techniques to stay ahead of the
competition. A smart, effective way of doing that is to use video in your
marketing efforts. Video can be a personal way to talk to your customers. Here
are some great suggestions to make the most of video.
If you choose to put your videos on Youtube, learn to use
the editing features. Once you upload a video, you will be able to add some
captions and annotations. You can provide a discount code, additional
information or your URL this way.
Do not allow your shyness to stop you from taking advantage
of video marketing. When you are looking into the camera, talk as if you were
talking to an old friend. This is a very simple and effective way to help
yourself get over the discomfort of talking to people you don't know.
Don't be overly complicated in your videos. If you use a lot
of technical terms and industry-specific language, you are going to bore your
viewers. Make your videos for the layperson. If technical language is required,
make a second video to offer a deeper insight into the topic for the more
advanced viewer.
When writing a description of your video include your web
address at the beginning of the description using proper HTML. This will allow the
viewer to click the link and be immediately directed to your website. You
should also include a description using your primary and alternate keywords for
better page ranks.
Video
After you have published your video, include your web address
in the video description. You will also want to include several keywords that
describe your video in the description. This will help users find your
information and search engines effectively rank your video. Your web address
can also be included in your video.
Place your video content on YouTube and link it back to your
website. This can help your video be seen by a wide audience and potentially
get shared and moved to the front page. The kind of exposure that YouTube
provides, partly because Google owns it is huge.
If your customers are having trouble using a product, then
you should make a video to instruct them on proper usage. This type of video
will not only help solve your current customers' problems; it will also help
show new customers why they should purchase your products.
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